Monday, August 31, 2009

金九银十 (Golden September, Silvery October)

These are the two words that I learn from my colleagues here. It has something to do with the local business trend. Usually, June and July, as summer heat is slowly felt, which means people are more 'active' and out to socialise more, which means more transactions and sales contracts confirmed, which also means higher turnover. So, this is the beginning of the 'peak seasons, or 旺季, as the term is referred. And then come to August which is usually the hottest part of summer months, and then this become the slower season of the peak period. Meaning to say, from June to July, sales will pick up, and then in August, it will go down a bit, because it is too hot to go out to work (imagine in Malaysia, does it mean we have peak season through out, or when it is musim tengkujuh, then it becomes low season, ????). And now, when it comes to September, which is the golden month of Peak season, meaning to say peak of the peak, then we expect to have the highest sales and profits, and then next come silver month, October, which means is second highest in the peak season. And then winter cold will slowly set in, and you will have to go through the next cycle, again.

Cool isn't it, to learn these 4 words, this new term itself, 金九银十, jinjiuyinshi.

Hope you enjoy reading this article.


Choong, Beijing

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